As a building owner, you may have a difficult time wanting to shell out money for a lawn and landscaping service. But science may give you a reason to reconsider.
While it may be common knowledge that having a lawn and landscaping service take care of the exterior of your building can give curb appeal and helps the environment, it may not be as well-known that something as simple as adding plants and flowers can improve emotions and moods before employees or clients even enter your building. Depending on these reactions, color can affect our day-to-day decisions, including items we want to buy or how we want to feel arriving or leaving a building.
READ: The Secret Reasons Facilities Use Trees for Landscaping
The Psychology Behind Color
“People make a subconscious judgement about an environment, product or person within ninety seconds of their initial interaction,” Natalie Candy and Vicky Bullen, branding experts at Coley Porter Bell, told Admap. In fact, they discovered “62-90% of that assessment is based on color alone.”
That being said, you can only imagine how planting greenery and colorful flowers around your building may be a simple yet effective way to powerfully impact the people coming in and out of your facility.
READ: Is Your Landscaping Company Making These Mistakes?
Below you’ll find what these colors in flowers may evoke in a person entering your building.
Blue flowers: Calms worries and makes a person feel a sense of peace, openness, and serenity.
Pink flowers: Conveys a gentle welcome, happiness, innocence, and joy.
Purple flowers: Sparks dignity and success from its bold hues.
Red flowers: Gives off beauty, courage, and also provides a burst of energy.
White flowers: Evoke simple beauty, modesty, and elegance.
Yellow flowers: Causes a person to often smile without realizing it, as well as giving off an energy of joy and new beginnings.
Orange flowers: Provides a sense of life and excitement, in addition to warmth and happiness.
If you’re still not a believer about the power behind color in front of your building, one Ted Talk speaker, Monique Evancic, goes into the topic a little deeper. Monique, a former TV journalist, has been on a mission to recover the long-lost language of flowers. Check out a clip from her Ted Talk below to hear what she has to say about the powerful communication device they provide for us.
*Please note the video above is for educational and informative purposes and process may vary from client to client. City Wide does not endorse the company nor user who made the video.
Are you curious what a splash of color might do to the outside of your building?
City Wide can help build a landscaping plan that meets both your schedule, budget, and aesthetic needs.
Fill out the form on the right to contact our team. We’ll be happy to come out to your building and give you a free assessment.
